Pitching a business case for any new product idea is a challenge. Pitching one for a non-revenue generating idea is even harder. A few years ago, I did exactly that, involving the small matter of an ask a little south of $1 million. At the time, the product was being positioned as a customer benefit […]
The post How I Sold A $1M Business Case For A Non-Revenue Product appeared first on Street Smart Product Manager.
