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The Case Against The Traditional Business Case
Note: This is part of 1 of a two-part series. Read part 2 here. I have a confession to share. I don’t like business cases. At least, I don’t like the traditional way I’ve been taught to prepare prepare...
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The Case Against The Traditional Business Case – Part II
Note: This is part of 1 of a two-part series. Read part 1 here. A week ago, I published a post that where I talked about the problems of pursuing a new product idea in an organization, which...
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Applying Lean Principles to Product Management: How I Document My Product Vision
Over the last several years, I’ve been experimenting with applying Lean Startup and Customer Development concepts to product management. I first wrote about this almost two years ago. More recently, I...
View ArticleThe Different World Views Of Your Product
Ash Maurya published an excellent post he titled, “The Different Worldviews of a Startup”1, in which he made the following astute observation: “Different people — entrepreneurs, customers, investors,...
View ArticleValidate Your Product Idea In 5 Steps
Here’s a scenario: Top Exec at your company comes to you and says, “Yesterday, I was talking to Big Customer and they mentioned how they’d love it if we could deliver Great Idea. I think Great Idea is...
View ArticleCreate Your Business Case Using Customer Development
A few weeks ago, I spoke at the Modev MVP Conference and the Lean+Agile DC Conference about using a bootstrapped Customer Development approach to pursuing a new product idea in an existing company. I...
View ArticleThe Secret Ingredient To Getting Product Innovation Done: “Internalvangelists”
So you’ve probably heard of “earlyvangelists”. (No? Read this post by Steve Blank, who coined the term.) In Lean Startup circles, we hear a lot about finding these special breed of customers. Why?...
View ArticleUsing Customer Development To Create The Business Case For Your Product Idea
Many of my product help calls are from folks frustrated with being able to pursue a new product in an existing company. They complain about how difficult it is to secure resources and garner internal...
View ArticleDo You Have A Problem Worth Solving?
In order to pursue any product idea — a new product, or a new feature for an existing product — you must make sure it’s a problem worth solving. If it doesn’t solve a tangible, real problem that lots...
View ArticleHow I Sold A $1M Business Case For A Non-Revenue Product
Pitching a business case for any new product idea is a challenge. Pitching one for a non-revenue generating idea is even harder. A few years ago, I did exactly that, involving the small matter of an...
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